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An A.C. Nielson survey reports that Blacks spend more time watching television than whites, and that their tastes are different.
1983 (Nov 24)
An A.C. Nielson survey reported that Blacks spent more time watching television (35 percent) than whites, and “that their prime-time choices” were different. The top ranked television program among whites was the CBS news program “60 Minutes,” which ranked eighteenth among Black viewers. The top rated program among Blacks was the drama “Dynasty,” which ranked sixth among whites. Television programs with largely Black casts, "The A Team,” “Gimme a Break,” and “The Jeffersons” ranked second, third, and fourth among Blacks; among white viewers they were 23rd, 64th, and 24th, respectively.
References:
- • Hornsby, Alton. Chronology of African-American History: Significant Events and People from 1619 to the Present. Detroit: Gale Research, 1995.