Home / Full timeline / H. Naylor Fitzhugh, the first Black person to earn a master’s degree from the Harvard School of Business Administration, dies after suffering from a long illness.
H. Naylor Fitzhugh, the first Black person to earn a master’s degree from the Harvard School of Business Administration, dies after suffering from a long illness.
1992 (Jul 26)
H. Naylor Fitzhugh, the first black person to earn a master's degree from the Harvard School of Business Administration, died after suffering from a long illness. He was eighty-two. The Washington, D.C., native became a pioneer in Black consumer marketing. His teachings and philosophies inspired a generation of Black professionals, and his methods of target marketing are well respected. Fitzhugh was often sought by major consumer marketers. After a thirty-one-year tenure as marketing professor at Howard University, Fitzhugh left to join the Pepsi Cola Co. in 1965, where he served as vice president of special markets for nine years.
References:
- • Hornsby, Alton. Chronology of African-American History: Significant Events and People from 1619 to the Present. Detroit: Gale Research, 1995.