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The Johnson Publishing Company, publishers of Jet, Ebony, and EM magazines, celebrates its fiftieth anniversary.
1992 (Nov 9)
The Johnson Publishing Company, publishers of Jet, Ebony, and EM magazines, celebrated its fiftieth anniversary. Founded by John H. Johnson, the company set out to publish magazines that filled a void not met by white publications. The Johnson Publishing Company became a model for other Black-owned companies. The company and its founder have been credited with helping change the way Blacks view themselves. Through his magazines, Johnson helped Blacks build self-esteem, learn about others, follow Black news, and realize that Black Americans could enjoy a satisfying lifestyle and obtain top professional goals. Johnson got the idea for his first publication, Negro Digest, while working with a Black-owned insurance company and compiling a weekly digest for the company's president. Johnson eventually realized that Black news should reach more Blacks. Unable to convince friends to support his dream, he took out a $500 loan secured by his mother's furniture. He then sent a letter to 20,000 people on the insurance company's mailing list. Johnson asked each person if they liked the idea, then asked them to send him 42. Three thousand people responded, and Negro Digest was born. The key to the company's growth was Ebony magazine. Founded in 1945, it was modeled after Life magazine. By 1996, Ebony was the largest circulating magazine published for Blacks, boasting a readership of over 1.9 million.
References:
- • Hornsby, Alton. Chronology of African-American History: Significant Events and People from 1619 to the Present. Detroit: Gale Research, 1995.