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Two new national magazines, Sazz and Emerge, targets Black readers.
1989 (Sep 20)
The Atlanta Constitution reported that two new national magazines targeted for Black audiences were beginning publication. Sazz, a women's fashion magazine, was founded by Mary Anne Holley, and Emerge, a national news monthly, was founded by Wilmer Ames. The New York City-based magazines were the first national Black-oriented periodicals to surface since the mid-1980s, according to Samir Husni, a journalism professor at the University of Mississippi who specialized in new magazines. Both publications arose at a time, however, when the magazine industry in general was facing declining circulations, and Black magazines in particular were "facing a tough battle for advertising dollars." Both were aimed at "upscale black readers," i.e., higher income and college-educated Blacks. Prior to the appearances of Sazz and Emerge, several other recent attempts at publishing national Black magazines had failed. These included Elan, Elancee, Excell, Modern Black Man (MBM), Spice, and Black Teen. The most successful Black magazines continued to be Ebony. Jet, Ebony Man, and Essence, geared toward women, and Black Enterprise, aimed at the Black entrepreneur. All of these have been produced by Chicago's Johnson Publishing Co. Ebony was founded in 1945 and had a circulation of 1.8 million in 1989; Jet, a news weekly, was founded in 1951 and reported a circulation of 892,000 in 1989. Both Essence and Black Enterprise were founded in 1970, and had circulations of 850,000 and 230,000, respectively, in 1989, and Ebony Man, which first appeared in 1985, had gained a circulation of 205,000 by 1989.
References:
- • Hornsby, Alton. Chronology of African-American History: Significant Events and People from 1619 to the Present. Detroit: Gale Research, 1995.